ACSPRI Conferences, ACSPRI Social Science Methodology Conference 2010

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Measuring Literal-Symbolic Content in Advertising

Maria M. Van Dessel

Building: Holme Building
Room: Sutherland Room
Date: 2010-12-03 01:30 PM – 03:00 PM
Last modified: 2010-11-17

Abstract


Work-in-progress paper....submitted abstract only (attached)